Everyone knows about Facebook, Instagram, Twitter, YouTube, and other social media platforms, yet there is much confusion about how to use them effectively for business purposes and how to actually drive measurable revenue and profit. Success requires time, effort, and experienced professionals with a targeted and defined strategy. How can hotel executives leverage and benefit from social media platforms? READ MORE

The novel coronavirus pandemic has helped accelerate the trend of employing social media as a key strategy for hospitality sales and marketing. This is where our guests are found and where they make many of their important buying decisions. Keys to success include careful selection of opportunities to engage potential guests, IT security and a strong sales culture within the organization. READ MORE

Travelers are yearning for more sensation-rich experiences this year. Architects must adapt to this changing demand by designing hospitality spaces that defy expectations and heighten the sensory experience. Utilizing nature is of the utmost importance in our work as designers, as the sensory-rich feedback from the great outdoors awakens our senses, improves our moods, and creates transcendent experiences. READ MORE

Now more than ever, social media is a place for businesses to connect and share with their audience. This engagement provides those in the travel and tourism industry the opportunity to collect valuable first-party data. Though how brands utilize that data will ultimately make or break its worth. READ MORE

Through digital channels, hotels can prioritize connecting with guests at all phases of their stay and champion operational directives. Ensure your social media strategy augments operations teams and their efforts with guest communications, reputation management, rewarding loyalty, creating ambassadors, content development, hotel programming and strategic partnerships – with key takeaways to ultimately enhance the guest journey. READ MORE