How are hotels finding new sales, marketing and service practices that help drive a higher local and regional share of a group market since March 2020? Where can data driven insights help determine group meeting strategies? The reality for the events industry right now is that what was, is no longer what is. However, hotels that can look through the weeds and manage the landscape will find success in the new world of group bookings. READ MORE

Taking a holistic approach to the evolution of meetings and events will be a key component to success as well as a differentiator in capturing business. As many independent hotels work toward developing and enhancing their group offerings, it is important to consider all elements of the guest journey, beyond technology and logistics, as part of the overall recovery initiative. READ MORE

Technology has helped us circumvent COVID-19's challenges by permitting online meetings but it will never completely replace our desire to meet each other in person and relish a great event. These unprecedented times have forced us events planners to come up with new solutions to offer great group meetings amid this brave new world and all of its new demands. READ MORE

As pent-up demand for in-person meetings and conventions continues to gain momentum following the availability of vaccines, hotels are challenged with ways in which to ensure the safety and well-being of attendees. To meet these challenges, venues need to focus on communication, technology, food and beverage service modifications, enhanced safety measures, and the questions surrounding mandated vaccines. READ MORE

In this article, Patrick Smith, Senior Vice President and Chief Marketing Officer of Cvent, takes a look back at the recent transformation of the $1 trillion events industry, which was driven by an wide-spread embrace of technology. He also takes a look forward towards the opportunities that are now possible due to this transformation, and what this evolution in meetings and events means for the hospitality industry. READ MORE