Hotel sales and marketing managers face uniquely competitive landscapes. Coupled with product differentiation and the threat of substitutes, identifying a competitive advantage is paramount to building a successful career. Radical and incremental innovations are approaches to product differentiation that may result in sustainable competitive advantages. This article seeks to identify approaches to effective innovation and provides examples of successful innovations. READ MORE

Hotel Marketers need to align their KPIs with Sales and Revenue Management, instead of just focusing on single campaign ROI. Once hotel marketers start focusing on metrics aligned with stealing market share from the competitive set, the conversations will elevate and become more holistic. The pandemic has proven that strong ROI in a campaign may not mean the hotel is performing well overall. READ MORE

The year 2020 was transformational for the hospitality and travel industry as millions of employees were furloughed or lost their jobs. In 2021, there is potential to revitalize those same industries as vaccination rollout continues across the globe. Bringing those employees back to work, and recruiting new hires, requires attention to health concerns and discrimination laws on the state and federal level that are unique to COVID-19. READ MORE

Red Carnation Hotel's head of sustainability, Michelle Devlin, discusses why sustainable practices are becoming a larger part of luxury hotel operations. With COVID's shut down of travel for more than a year, many businesses in the luxury hospitality sector are resetting their priorities and are starting to take responsibility for socially conscious travel. READ MORE

Regardless of the changes it has gone through, the all-inclusive industry still remains the last frontier, to be explored and conquered by the major hotel brands. There are still many obstacles to be overcome, but winds of change are blowing, and very soon we will see dramatic changes in the segment. David Camhi, partner and attorney at Berger Singerman law firm provides some insight... READ MORE