Client perception needs to play a key part in your online presence & strategy, making sure you are carrying an image that truly identifies your brand. Keeping your online presence up to date, interesting and engaging with your customers might seem a daunting task for many business owners. Let's look at some recommendations to ensure your online presence is perceived in the most positive way possible. READ MORE

Social distancing may be the norm for quite some time, and as a result, we'll likely see even more hoteliers engage with guests using a myriad of social media platforms and text driven applications. Hoteliers will have to embrace this new and evolving engagement model to ensure that their guests feel welcome when they still want to maintain their distance. READ MORE

From Al Fresco dining to Après Ski, hotels are navigating how to transform outdoor spaces and restaurants for continued entertainment during winter months, while providing winter wonderland experiences that are sure to draw a socially distanced crowd. To allow guests the opportunity to consciously embrace cold weather, smart design thinking must be considered and well executed. READ MORE

Ryan Meliker, President of Lodging Analytics Research & Consulting discusses the state of the U.S. lodging industry, the timeline of past downturns and recoveries and the outlook over the next few years for top-line operating fundamentals, bottom-line results and hotel values. The article also touches on the top markets for hotel investment looking out to 2024. READ MORE

Now more than ever, controversial and political issues risk finding a home on your hotel's social media platforms. Rather than ignoring negative or inflammatory comments, understand how to proactively respond and turn an issue into an opportunity that builds on your hotel's service and enhances your reputation. READ MORE