Technologies like smart lighting and shade controls play an increasingly important role in a property's ability to attract new guests and retain loyal guests. This is part of a macro trend that blurs the lines between home, work, and leisure. Lighting and shading can be differentiators throughout your hotel, and critical amenities in guestrooms, public areas, and restaurants, setting your property apart as guests decide where to spend their money. READ MORE

Hotel management professionals can learn valuable lessons about their teams, their properties, their priorities and their processes in a crisis, and one of the richest areas for new insights is in revenue optimization. This article discusses some of the revenue optimization lessons being discovered in a pandemic-altered industry landscape. There are plenty of reasons to believe that pandemic-driven revenue optimization lessons will leave the industry stronger and better than ever. READ MORE

Magid research shows that consumers are hesitant to get on airplanes or stay in hotels, and instead are choosing to take short trips, if they are traveling at all. For those companies looking to win back consumers, the key will be regaining their trust. Rick Garlick offers hotels five effective solutions in gaining consumer trust. READ MORE

The novel coronavirus (COVID-19) pandemic presents huge financial and operational challenges. With no end in sight, the overriding concern for many properties will be about the long-term survivability of the property. The key to survival will be cash flow. Revenue Management utilized properly can improve operational performance and keep the cash flow coming. READ MORE

With economic fallout from the COVID-19 pandemic numbering nine times greater than the 9/11 attacks, the PPP recovery loan program has become a lifeline for the hospitality industry. However, due to shifting criteria, the complexities of PPP can be difficult to understand. Chris Hurn, founder and CEO of nonbank lender Fountainhead Commercial Capital breaks down the basics of the program and what hoteliers should expect from the proposed PPP extension. READ MORE