Research in the hotel industry takes many forms. Sustainable systems and materials, enhanced security, life safety and marketing are all subjects where research is called for to advance each discipline. Marriott undertook an extensive research project in the process of inventing the Courtyard brand. In this article we review three research projects and the methodologies they employed to arrive at actionable results. READ MORE

Hotel brands are collaborating with architects and interior designers to rethink both existing and new-build projects to help shift human behavior, and the way hotel guests experience hospitality. The hotel lobby experience is undergoing a shift; once defined by socializing, lounging, and shared amenities, brands are strategizing how to safely maintain the guest connection to hospitable services, without compromising on community. READ MORE

The hospitality industry loses too much talented staff to other industries due to low pay, demanding hours, and inadequate support. The assumption is that the low pay, demanding hours, and inadequate support aren't enough of a detriment to drive them from an industry that they love. While that scenario is true for many, it means that we also lose too many people with incredible potential. READ MORE

Now, more than ever, the hospitality industry will need to capture global travelers and rewards members not previously accessible via internal sales & marketing efforts. Owners are looking to international brands to help bring them back to life; especially in emerging markets where local brands and independents all fight for market share. Valor Hospitality Founder & CEO Euan McGlashan, shares lessons for companies entering the global space. READ MORE

In an era characterized by the constant change in consumer behavior and decision making, as a result of several demographic and psychographic variables, revenue management is becoming critical to the success of a restaurateur. F&B professionals need to think beyond just Average Check and Labor Cost to Revenue Ratio, and explore additional indicators such as RevPASH and Unconstrained Demand Assessment. READ MORE