West Hollywood CCVB Announces Name and Logo Change

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. October 14, 2008

WEST HOLLYWOOD, CA, July 19, 2007. In a city known for its cutting-edge and industry-leading strategies, West Hollywood's official resource for visitors, media, and the trade is the first organization of its kind in the country to add the word "marketing" to its name; signifying a noticeable trend in the travel industry. The organization has also rolled out a completely re-designed company logo incorporating the new name.

After 20 years of operating as the "West Hollywood Convention & Visitors Bureau" (WHCVB), the tourism bureau, located in the Pacific Design Center, has transitioned to the more targeted title of "West Hollywood Marketing & Visitors Bureau." The new name better reflects the organization's activities in the marketplace and will enhance capabilities to conduct business especially in the entertainment industries. Moreover, there is no convention center in the City of West Hollywood and the bureau does not pursue large convention business.

"This is an industry trend," said Kristen Clemens of Destination Marketing Association International (DMAI), the world's largest association of Convention & Visitors Bureaus, explaining that some official tourism organizations are changing their names as a way to better communicate to visitors and brand the destination. "Research shows that a large majority of people outside of the meetings industry do not understand what a Convention & Visitors Bureau is. The brand of a destination's tourism bureau is not just a name, it is about a promise and a vision to its visitors," said Clemens, adding "With the competitive and economic demands placed on Convention and Visitor Bureaus to attract a greater share of visitors, creating a truly distinctive brand for the destination is very important."

The name and logo change will clearly define the bureau's position within the community and tourism world, promoting the long-term development of West Hollywood as a unique, world-class destination that boasts unparalleled offerings such as the legendary Sunset Strip, eclectic Santa Monica Boulevard "Route 66" and the chic Avenues of Art & Design, a high end art, shopping and design district, including Melrose Avenue and Beverly and Robertson Boulevards.

"Our responsibility is to represent West Hollywood as a premier destination and play a vital role in the long-term development of the community with productive marketing strategies," says Brad Burlingame, President & CEO of the WHMVB. "In changing our name to the Marketing & Visitors Bureau, our strategy is to connect more on a business level and not solely with visitors, since we assist a variety of travelers in the industries of film, music, and television. This move is an important positioning of our organization," explains Burlingame.

The change comes on the heels of the WHMVB's launch of their re-created web site, www.visitwesthollywood.com, a virtual representation of West Hollywood that hosts experiential technologies such as a music jukebox, live streaming West Hollywood video, a "Hot News" column, RSS feeds, and in Phase 2 of the site, downloadable West Hollywood PodCasts.

Along with the name and logo change, the WHMVB soon plans to announce a new slogan and brand vision for the City of West Hollywood.

About the West Hollywood Marketing & Visitors Bureau

The West Hollywood Marketing & Visitors Bureau is a 501-C-6 non-profit organization dedicated to marketing the City of West Hollywood as a "first choice" visitor destination to business and leisure travelers by promoting an awareness of the City's unique location, image, businesses and industries and by providing requested support for the City's economic development efforts.