Wyndham to Rebrand Timeshare Properties
OCTOBER 12, 2006. Wyndham has announced that it will rebrand its timeshare properties - Fairfield Resorts, Trendwest North America and Trendwest South Pacific - under the Wyndham name.
"Adopting the Wyndham name within our timeshare business is a significant leap forward in our global brand strategy and sets the stage for further development of mixed-use hotel and timeshare properties throughout our system," said Stephen P. Holmes, Wyndham Worldwide chairman, president and chief executive officer.
"Associating the Wyndham brand with our world-class vacation ownership resorts dramatically broadens the presence of our flagship brand throughout the marketplace, both in the United States and abroad," he said. "It also signifies a major evolution for the Wyndham brand as it now extends to include upscale timeshare products consumers can own and enjoy for life."
The rebranding process will begin with the Fairfield Resorts transition to Wyndham Vacation Resorts, effective immediately. Trendwest South Pacific will become Wyndham Vacation Resorts-Asia Pacific later this year, followed by Trendwest North America, which will transition its WorldMark by Trendwest brand to WorldMark by Wyndham in early 2007.
Collectively, these brands will continue to operate as Wyndham Vacation Ownership, one of three business units that comprise Wyndham Worldwide.
The Wyndham brand will begin to appear on timeshare resorts as well as Wyndham Vacation Ownership's sales, marketing and service centers around the world in concurrent stages over a 12-month period. By the end of the year, 15 to 18 high quality resorts in key markets will prominently carry the Wyndham flag. When completed, more than 140 timeshare resorts throughout the United States, Canada, Mexico, the Caribbean and South Pacific will be associated with the Wyndham brand.
"We're excited to begin introducing our products to consumers under the highly regarded Wyndham banner," said Franz S. Hanning, Wyndham Vacation Ownership president and chief executive officer.
"For more than 40 years, we've built our success on the quality of our resorts, the flexibility of our vacation ownership programs and the talent and dedication of our more than 14,000 employees," he said. "Matching these strengths with a world-class brand presents us with substantial growth opportunities as we begin to reach new consumers through a name they know and trust."
In conjunction with the reflagging of its timeshare properties, Wyndham Vacation Ownership will launch comprehensive marketing campaigns in national broadcast and print media as well as direct-mail and e-commerce applications in support of its Wyndham-branded vacation ownership products. The company also will develop additional cross-marketing programs designed to introduce its full spectrum of Wyndham-branded products to timeshare owners and hotel guests.
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