WORLDHOTELS to Adopt 'Flexible Pricing' Strategy in 2006
EUROPEAN UNION, September 23, 2005. WORLDHOTELS has announced plans to adopt a flexible pricing strategy for 2006, providing consortia and travel management partners with a guarantee of the best, unrestricted rate available.
Christian Fiederer, Vice President EMEA from WORLDHOTELS, said, "Travel Buyers are heading into the toughest hotel negotiating season in years - a climate created by a strong rebound in business travel and overall occupancy and limited hotel supply growth. This pricing approach will move buyers away from traditional fixed rates to a structure that better responds to market conditions throughout the year. Because the 2006 season is poised to be a sellers market, we believe it's the right time to move to flexible pricing, providing our agency partners with a guarantee of the best rates."
WORLDHOTELS will display its member hotel's best available rate along with the Consortia Rate as a ceiling rate to all consortia via the GDS, with the consortium deciding which of the two rates is the better value for its customers.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
