Harrah's Resort Atlantic City to Open Waterfront Tower

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. October 14, 2008

ATLANTIC CITY, February 27, 2008. Harrah's Resort Atlantic City unveils the final phase and centerpiece of the property's $550 million renovation and expansion project on March 6, 2008, with the official opening of its new 960-room, 44-story Waterfront Tower. Reaching grand new heights at 525 feet, The Waterfront Tower becomes the tallest building in Atlantic City and the second tallest building in New Jersey, boasting some of the finest rooms and suites in Atlantic City. The Waterfront Tower also increases Harrah's hotel capacity by nearly 60 percent, with a total of 2,590 guest rooms and suites.

The first 12 floors of the extraordinary Waterfront Tower will be unveiled during a celebratory March 6th ribbon-cutting ceremony hosted by Gary Loveman, Chairman of the Board of Harrah's Entertainment, J. Carlos Tolosa, Eastern Division President of Harrah's Entertainment, R. Scott Barber, Senior Vice President and General Manager of Harrah's Resort and Atlantic City, and The Honorable Jon S. Corzine, Governor of the State of New Jersey, along with Harrah's executives, state and local government officials, industry influencers, community partners, construction management team, Harrah's employees and members of the media.

Along with The Waterfront Tower, the array of new and enhanced amenities at Harrah's Resort introduces tantalizing options in dining, retail, accommodations, spa and entertainment options.

"The aggressive expansion of our landmark marina property has transformed Harrah's Resort Atlantic City from a traditional day-trip property into a magnetic regional destination resort with luxury amenities, delivering to both our loyal and new guests a rich and welcoming recreational experience," notes Barber.

ACCOMMODATIONS: Rooms and Suites Towering Above it All

Guest rooms at the new Waterfront Tower are elegant 504-square-foot retreats offering bay, ocean or city views. Luxury linens and an in-room selection of feather or synthetic pillows, along with coffee maker, refrigerator, iron/ironing board, personal safe and oversize sit-in shower are featured. Sophisticated, in-room entertainment technology includes 42" LCD flat screen televisions, and iHome systems (with iPod compatible alarm clocks).

Upon completion of its remaining floors in July 2008, the Waterfront Tower will also feature nine super-suites/penthouse suites, and 109 junior and corner suites, variously appointed with limestone floors, freestanding showers, fireplaces, in-room theaters, plasma televisions, and Polk Audio I-Sonic sound systems equipped with universal iPod docks, iTunes tagging for HD radio, satellite radio, DVD/CD capability and enhanced stereo acoustics. The introduction of two 2,200-square-foot "Red Door Spa Suites" will introduce, for the first time, Red Door Spa-branded guest accommodations that include massage room (with private entrance for treatment therapists), steam room, sauna and work-out facility. Three "Recreation" Suites for groups of up to six guests will include pool tables, iPod docking systems and Nintendo WiFi game consoles, among other amenities.

Available to all Waterfront Tower guests are complimentary newspapers and access to the Red Door Spa, Fitness Club (fee), and The Pool complex with private cabanas, Jacuzzis, live entertainment, private party rentals and options for scheduling poolside massages.

DINING:

"Taste of the Shore"

On the first floor of the Waterfront Tower is the "Taste of the Shore" food complex with classic Jersey Shore and other irresistible eats from Walt's Original Primo Pizza; Sack O' Subs; Ben & Jerry's Ice Cream; Philly Soft Pretzels; and Starbucks, opening in June.

"Reflections"

A 24-hour caf'e offering a full-serve caf'e menu to guests throughout the day and night.

The Waterfront Buffet

The new 620-seat Waterfront Buffet, which opened in February 2008, is distinguished by 22-foot ceilings, 60 chandeliers, private dining spaces and seven culinary stations with mouthwatering specialties from around the world - American, Italian, Asian Wok and Mongolian Barbecue, Seafood, Rodizio, Sushi and Dim Sum.

RECREATION:

"The Pool" Entertainment Complex

Atlantic City's largest indoor pool complex is a new 172,000-square-foot entertainment area featuring a striking, 90-foot-high, glass dome-enclosed tropical oasis including a 23,000-square-foot, 86,000-gallon heated pool, six Jacuzzis, 12 cabanas, indoor and outdoor deck areas, The Pool Bar, $1 million worth of horticulture, poolside spa treatments and live musical entertainment.

Fitness Center

A full-service fitness center overlooking The Pool area can also be accessed from the Spa.

RETAIL:

The Waterfront Shops at Harrah's

A new retail promenade with seven distinctive shopping emporiums and a 10-foot diameter globe with plasma televisions showcasing all of the worldwide locations of Harrah's Entertainment properties. The Waterfront Shops offer women's clothing boutiques, men's clothing store, fine jewelry store, select home d'ecor and gift shops, and an electronics and lifestyle store called Innovations.

SPA:

ELIZABETH ARDEN RED DOOR SPA

A brand new Elizabeth Arden Red Door Spa spans 23,000 square feet with 23 treatment rooms, a deluxe couples' suite with in-room Jacuzzi, fireplace and shower, as well as separate female and male "wet zones" complete with steam room, sauna and Jacuzzi pool surrounding a fireplace, and a specialty cold shower with rain, mist and turbo jet settings. Elizabeth Arden's comprehensive menu of world-renowned signature spa services and beauty treatments are offered along with several Harrah's-exclusive spa packages including Windfall Spa Experience, Bet on Red Door Spa Ritual and Jackpot Therapy.