Luxury Link Generates High Volume Phone Leads
LOS ANGELES, CA, April 28, 2008. With hopes of facilitating more direct sales for their hotel partners, Luxury Link launched a sophisticated call forwarding program at the beginning of 2008 to complement its broad suite of marketing services. Thus far, the results have been extremely encouraging, reporting nearly 12,000 direct phone leads for their clients after only three months using this state-of-the-art technology.
Realizing these qualified phone leads are in addition to the 48 million impressions and 450,000 click referrals that were also recorded during the first quarter of 2008, hotel clients have welcomed this call forwarding program as an exceptional new marketing tool.
"Our goal is to provide our hotel partners every opportunity to strike while the lead's hot," says Diane McDavitt, Luxury Link President. "We have been very pleased with the results and are excited to see how this new service will continue to boost sales for our clients."
Since the inception of the Luxury Link call forwarding program, the volume of phone leads has continued to grow each month, revealing valuable information about traveler interests and demographics.
Some clients have been quite surprised to learn where their calls were originating, such as one hotel on the west coast of Mexico that found a substantial number of callers coming from Florida. This meant a lot to them as it refuted the notion that affluent travelers from the east coast were disinclined to travel to the western coast of Mexico. They planned to use this information as a tool to re-align their sales and marketing efforts with emerging markets.
This new data has also provided insight into top travel destinations, with some properties in Mexico and the Caribbean receiving more than 350 phone leads over the past three months. Luxury Link partner hotels in the U.S.A and Canada rounded out the list of properties generating the most call volume. With numbers like these, this is one Luxury Link enhancement that is sure to stay.
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