Luxury Link Brings Qantas and Orient-Express Together
Unprecedented Luxury Sweepstakes
LOS ANGELES, CA, June 2, 2008. Luxury Link, the online leader in luxury travel, continues to bring big names together for effective promotion on their widely trafficked Web site. As any savvy marketer knows, two "well-branded" names joined together are better than one, especially with complementary product and a common target audience. Luxury Link has long recognized this axiom, and specializes in optimizing the strengths of their partners to create win/win campaigns for all.
The latest crafty example is the "Discover Down Under" sweepstakes, combining Qantas and Orient-Express Hotels on the Luxury Link Web site. For the past three months, this contest was heavily promoted to create awareness of these brands and, of course, attract new affluent buyers. The results were impressive with approximately 270,000 page views of the contest landing page including the prominently featured partners, 23,000 unique sweepstakes entrants, and almost 4,000 click-throughs to Orient-Express Hotels' portfolio pages. Each of the 23,000 sweepstakes entries was also registered to receive the Qantas eTravel Club Newsletter, as well as Luxury Link's weekly emails, generating new direct market leads.
For entrants, the dangling carrot was sweet - two roundtrip Business Class tickets on Qantas and seven nights' accommodation at some of New South Wales' finest hotels. "We are very proud to be partnering with Qantas in promoting Australia as a luxury destination and have put together a truly unique package which offers Luxury Link's clients the opportunity to discover the Best of NSW in true style incorporating The Observatory Hotel Sydney, Lilianfels Blue Mountains Resort & Spa, and Tower Lodge in the Hunter Valley, with transfers and touring from Australian Wild Escapes," adds Shane Arnold, Director of Sales, Orient-Express Hotels.
By becoming a member of Luxury Link, partner hotels put themselves in prime position to be included in these joint opportunities with key advertisers, rapidly building up their own database and brand recognition. "This type of promotional contest allows us a great opportunity to do what we do best - draw on the strengths of our partners to create a compounded positive outcome for all involved," says Diane McDavitt, Luxury Link President.
The Qantas/Orient-Express sweepstakes winner was recently announced. But the names called on May 6th were not the only winners in this online contest. With broad exposure and a valuable new database of potential guests, all of these widely-recognized partners have walked away a little richer.
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