Tarsadia Launches Emarketing Utilizing ZDirect Platform
NEWPORT BEACH, CA, June 10, 2008. Tarsadia Hotels has recently launched its new electronic customer relationship management (eCRM) initiative for its independent hotels in California using the ZMail by ZDirect electronic marketing platform. With the ZMail technology and expertise, Tarsadia hotels is able to now centralize all their databases; send targeted and highly relevant emails to their "opt-in" permission-based subscriber list; automatically send customized confirmations, prearrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers.
Sarah Holt, Director of Marketing with Tarsadia states, "We have found the ZDirect team to be an incredibly responsive and knowledgeable technology partner. As we move forward with this initiative, we are changing the manner in which we interact with our guests, confident it will result in new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment via measurable electronic marketing."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
