AmericInn Hotel Website Wins 2008 Interactive Media Award

Only Hotel Chain Honored with Outstanding Achievement Award in Website Development

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. October 14, 2008

NEW YORK, NY, June 25, 2008. HeBS has received the Outstanding Achievement Award in Web site Development by the Interactive Media AwardsTM for the AmericInn International Website (www.americinn.com). This award illustrates that the hotel chain's website has excelled in all areas of the judging criteria and represents a very high standard of planning, execution and overall professionalism. The AmericInn brand site was specifically recognized for excellence in the Hotel/Resort category, and is the only hotel chain website to win this award in 2008.

"The AmericInn website was built using industry's best practices, world-class website analytical tool, and a customized, state-of-the-art, content management system that allows AmericInn to add and edit content on a 24/7 basis," said Max Starkov, HeBS president and CEO. "We are delighted to receive this Interactive Media Award, which honors the great success that AmericInn has seen from its website. Since the site launched AmericInn has enjoyed robust direct online revenue growth. In the current economic environment, re-designing and optimizing the main online asset - the hotel website - is crucial for any hotel company."

Hospitality eBusiness Strategies, the industry's leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, worked with AmericInn to conceptualize, design and optimize the new Web site. All content on the site was implemented using a content management system designed specifically for the AmericInn marketing team, who are now able to log in and make changes to the copy and photos themselves. The content management system makes the development of the site more manageable and efficient, and provides AmericInn a way to keep the site timely.

"AmericInn is honored to receive this distinction. We strive to meet our customers' needs, and have been working endlessly to create a Web site that is easy to use and offers resources for the travel planning process," said Arnold Angeloni, CEO of AmericInn. "Our online content management system allows us to add a new hotel property, edit copy or photos as needed on our site, so we're always keeping our customers up-to-date on AmericInn happenings."

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading Web designers, developers, programmers, advertisers and other Web-related professionals, the competition is designed to elevate the standards of excellence on the Internet. The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area.

About HeBS

Hospitality eBusiness Strategies, Inc. (HeBS) is the industry's leading Internet marketing and distribution strategy consulting firm for the hospitality and travel verticals. Based in New York City, HeBS has pioneered many of the "best practices" in hotel Internet marketing, website design + optimization, and direct online distribution. HeBS specializes in helping hoteliers build and enhance their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective to the industry, gained through working with over 500 hospitality companies including major brands, independent hotels, casinos, convention bureaus and hotel management companies worldwide. Find out more about HeBS at www.hospitalityebusiness.com or by email at [email protected].

About AmericInn Hotels

The AmericInn Lodging System is one of the fastest growing limited service lodging chains in the United States with 230 locations currently open or under development. The success and solid growth of the AmericInn chain is due to its unique AmericInn SoundGuardTM construction, product and market niche. AmericInn competes across the mid-scale without food and beverage segment and is dedicated to providing the best lodging value for its guests. The AmericInn lodging system is franchised by AmericInn International, LLC, a Minnesota-based company with headquarters in Chanhassen.