Strategic Solution Creates New Twist on Consulting

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. October 14, 2008

JUNE 25, 2008. Industry veteran Bill Scanlon announced today the launch of Strategic Solution Partners (SSP), a new hotel consultancy that focuses on corporate and property-level sales and marketing. Strategic Solution Partners includes a team of industry professionals with more than 100 years of global hotel sales and marketing experience for both branded and independent hotels. The company offers programs tailored to specific sales and marketing needs.

The company offers four core services:

1. Top-level organizational planning to create long-term revenue generation.

2. Sales and marketing analysis as part of hotel acquisition feasibility and development support.

3. Interim sales leadership support and planning that combines experienced sales leadership with a collaborative transition plan for the permanent sales leadership to follow.

4. Telesales and prospecting services to fill soft occupancy periods, to extend the reach of a hotel's marketing initiatives, fill a company's booth during trade shows, or the analysis and scrubbing of accounts to identify active and potential new clients.

"The face of sales and marketing in today's industry is changing," said Bill Scanlon, SSP president. "We differentiate our firm from others by creating both short and long term strategic plans for our clients and, when appropriate, retaining the short-term manpower to execute these plans. We believe our services will be especially sought-after as the industry enters a difficult economic period," he continued. "Our goal is to not only respond successfully to the immediate challenges of our clients, but also to lay a foundation that will allow hotels to slingshot ahead of their competition as the economy begins to rebound."

"Strategic Solution Partners facilitated our five-year strategic business planning process, which helped us focus on the critical things we needed to grow our business," said Tim Brown, owner of Meeting Sites Resource. "This work has taken our company to new levels of teamwork, managed growth, and leading-edge customer care, which has allowed us to work seamlessly together."

Scanlon, a 22-year hospitality veteran, leads the organization with more than two decades of sales and marketing experience with both Marriott International, Inc., and independent owners and operators. The company has a team of discipline experts in revenue, catering, and marketing, providing hoteliers and industry partners with valuable, strategic sales and marketing input, guidance and programming.

"From the very beginning, the timing, documentation, outcomes and the partnership were exactly what I expected and received," said Mike Gamble, CEO of Searchwide. "Their programs have generated a significant increase in revenues and profitability."