Canada Offers Significant Investment Opportunities
Says Jones Lang LaSalle
JUNE 26, 2008. In a recent report on Canada, Jones Lang LaSalle Hotels analyzes the country's burgeoning hotel investment market and reveals that Canada remains vastly underexposed in branded hotel rooms compared to the U.S.
"Backed by outstanding operating results and increased cash flows, hotel transaction levels have soared over the past few years. Surprisingly, the Canadian hotel market is often overlooked by investors," said Kristina Paider, senior vice president of research and marketing for Jones Lang LaSalle Hotels. The firm recently published FocusOn Canada: Hidden Value in a Resource-Rich Nation.
"Canada displays all the characteristics of a market with the potential for lucrative returns, as sizable as the country itself," said Alan Tantleff, an executive vice president for Jones Lang LaSalle Hotels. Brands such as Courtyard by Marriott, Hampton Inn and Holiday Inn Express have proven to be successful in Canada, leading their markets in rate and occupancy. "Despite their success, large international operating companies are far away from being as represented in Canada as they are in the U.S.," said Tantleff.
A per capita comparison of the number of internationally branded hotels in Canada and the U.S. highlights the vast difference. The mid-scale branded segment is the most under-represented in Canada, with well under half the number of mid-scale brands per capita compared to the U.S. While the major budget brands show a wider distribution in Canada, their per capita representation is only two thirds what it is in the U.S. Canada has 28% fewer internationally branded full service hotels per capita than the U.S., exhibiting the smallest segmental gap.
Canada encompasses the infrastructure and strong demand generators necessary to support a thriving investment market while lacking in lodging supply and brand saturation as seen in many U.S. markets. "There is a pronounced opportunity to develop the supply of branded hotels in Canada, particularly in mid-scale brands in secondary and tertiary markets," said Tantleff.
To receive a copy of FocusOn Canada: Hidden Value in a Resource-Rich Nation, visit www.joneslanglasallehotels.com or www.jllhss.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
