Luxe Worldwide Hotels Launches New: www.Luxehotels.com

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. October 14, 2008

LOS ANGELES, CA, October 14, 2008. In an effort to grab a larger share of the online travel market and offer its member hotels more effective Internet distribution, Luxe Worldwide Hotels has launched a brand-new website it was announced today by Efrem Harkham, Founder and CEO of Luxe. The site is at www.luxehotels.com.

Designed by Hospitalty eBusiness Strategies, the new site offers consumers, travel agents, and meeting planners a beautiful, user-friendly experience to book the more than 200 properties which are members of the exclusive Luxe Hotels brand.

BENEFITS OF THE NEW WEBSITE AT WWW.LUXEHOTELS.COM

Visitors logging on to the Luxe Hotels website will find the following enhancements:

---| New page design with wide-screen layout.

---| Rich visual content with flash animations, video, and visual galleries to showcase each of the Luxe member properties.

---| Easy-to-use navigation to search for a hotel, locate details on facilities and services, and make a booking.

---| Luxe "Top 10 Must See Attraction" recommendations for each hotel in the collection which provides the consumer with recommendations on what to see and do while staying at the hotel.

---| Interactive mapping and hotel directions using Google Maps API.

---| A "Special Offers" section highlighting various packages at Luxe member hotels as well as an opportunity to sign-up to become a member of the Luxe Worldwide Hotels community to receive new hotel announcements and exclusive offers for Luxe Hotels.

---| An online request process to submit information regarding a social event, destination wedding, or other special affair and have bids sent from all selected Luxe Hotels for this event.

---| Special sections geared toward travel agents and meeting planners who can also fill out and submit an online RFP.

For Luxe Worldwide Hotel members, the new site offers significantly enhanced textual and destination content as well as world-class website analytics and campaign tracking to ensure that Luxe's online and eCommerce marketing campaigns provide the most effective results for member hotels.