Revolutionary Bedbug Protection Technology Unveiled

DreamEzzz introduces the world's first comprehensive bedbug elimination and prevention system during

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. November 07, 2008

NEW YORK, NY, November 6, 2008. In a year when government officials, public health departments and private task forces are taking action against the bedbug epidemic in cities across the nation, hotel industry executives will be the first to review the only comprehensive bedbug elimination and prevention system available worldwide. In New York City next week, attendees of The 2008 International Hotel Management and Restaurant Show (11/8 -11/12) will get the first glimpse at DreamEzzz International products, a line of treated, protective covers for pillows, mattress and box springs, pet beds and luggage.

The technology, developed by Kirk Lucas, the company's founder, president & CEO, is a non-toxic, inexpensive, disposable barrier that kills existing bedbugs, on contact, while it continuously prevents new infestations. Laboratory tested, the covers are made with a patented fabric which contains Z- ShieldTM, a natural, biodegradable treatment.

The DreamEzzz introduction comes at a time when citizens, legislators and public health officials are pushing hard for legislation and government intervention into the bedbug epidemic. In May, H.R.6068, an Act of Congress, was introduced to fund state-run inspections of hotels across the U.S. The Bill is currently under review by a subcommittee and is expected to be voted on in January. And, just this summer, The World Health Organization recommended that cities develop plans to address bed bug infestations in apartment buildings and hotels. According to Mr. Lucas, the timing and venue for the unveiling of his technology was not an accident.

"The bedbug crisis is real, and, whether you agree there is an epidemic or not, if you are a hotel owner it is likely your facility will be subject to public health inspections in the near future. We wanted to introduce our products to the hotel industry before our consumer launch to empower hotel owners to protect their businesses. Our products are very affordable, easy to use and 100% effective not only in killing bedbugs, but in preventing bedbug infestations. Hotels now have control on every level of this evolving problem."

Mr. Lucas points out that there are other options available to the hotel industry, but none of them offer protection and prevention - they may kill or detect bedbugs but new eggs can still hatch, or guests can carry in new infestations in their luggage, etc. More importantly, they do not empower hotel management with a way to affordably and continuously take action.

"My solid commitment to eradicating and preventing bedbugs is built into my business plan and product offering - I do not profit from repeat problems like each of my competitors," said Mr. Lucas. His company even offers a training program for hotel staff, specifically housekeeping. "We recognize that stopping this epidemic starts with the housekeeping staff," he added.

And, while many in the hotel industry are skeptical of bedbug research published by the pest control associations, Mr. Lucas considers what he does and his invention a valuable, independent resource to hotel owners, not pest control. "My story speaks for itself, I founded Dream-ezzz with a sincere mission to protect hotels and their guests," he said.