aloft West Palm Beach Opens Early 2010
WHITE PLAINS, NY, November 25, 2008. Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) and its stylish, new lifestyle brand, Aloftsm hotels today announced plans to open an Aloft in West Palm Beach, Florida. Owned by NCP Investment, LLC, Aloft West Palm Beach is scheduled to open in February of 2010. The new-build hotel will offer 150 spacious, loft-like rooms, tech-savvy touches and a hip, social atmosphere.
aloft West Palm Beach will occupy a prime location on Fern Street, less than two blocks from Lake Worth and close to beaches, shopping, entertainment and golf. Also nearby are West Palm Beach's City Place, the new Wellington Green Mall, the Kravis Center for performing arts and the Palm Beach County Convention Center. Just ten minutes from Palm Beach International Airport, the new aloft will offer 700 square feet of meeting space, a rooftop pool and fitness facility.
"The urban design aesthetic and active social scene of aloft hotels will provide an ideal match for the dynamic city of West Palm Beach," said Brian McGuinness, Senior Vice President of aloft. "Bold and stylish, aloft West Palm Beach will cater to the needs of today's forward-thinking travelers."
"The thriving city of West Palm Beach provides the perfect setting for aloft hotels - Starwood's hottest new hotel concept," said John Quinn, President of NCP Investment, LLC. "Everything about Aloft is designed to appeal to a whole new generation of travelers who want to bring their lifestyle on the road."
A Vision of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Guest rooms feature the brand's signature nine-foot ceilings, oversized windows and the ultra-comfortable bed, as well as oversized walk-in showers and amenities created by Bliss(R) Spa. Each aloft room is also a combination high-tech office and entertainment center equipped with complimentary wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42" flat-panel, HDTV-ready television.
Designed in conjunction with the world-renowned David Rockwell and the Rockwell Group, aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix communal lobby area and w xyz bar. The re:charge fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by aloft offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. Aloft is also committed to the environment and launched a see green program, which promotes ecologically friendly practices, products and services both inside and outside the hotel. For example, aloft incorporates recycled materials in its design and provides preferred parking for hybrid cars.
For more information on aloft, please visit www.alofthotels.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
