Langham Appoints Director of Global Sales - MICE
NOVEMBER 27, 2008. Luxury hotel operator, Langham Hotels International (LHI) has appointed Aviva Chow as Director of Global Sales - MICE as part of the group's strategic plan to build room sales through Meetings, Incentive, Conventions and Exhibition (MICE).
Ms Chow will be responsible for developing group global MICE strategies and revenues for all Langham properties.
Reporting to the Vice President - Sales - Alison Styles, Ms Chow will develop group business for new and existing hotels including The Langham, London that completes its GBP80 million refurbishment in 2009; the first hotels in China - The Langham, Yangtze Boutique, Shanghai, the two Langham Place properties in Beijing and Eaton Hong Kong. She will also promote the group's proprietary MICE platform - takethelead as a user-friendly online tool backed up by a human service delivery.
Alison Styles, Vice President - Sales said: "Aviva's role is new to Langham Hotels International - and recognises the strategic importance placed on developing MICE revenues and effectively showcasing our exceptional products and services."
Ms Chow is a 10-year hotel industry professional who was previously with Island Shangri-la Hong Kong, Starwood Hotels & Resorts and Hong Kong Disneyland Resort.
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