Softscribe Signs Hawaiian Mahogany

Provide Green Marketing and Internet Public Relations, Carbon Credit Promotion to Hoteliers

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. December 16, 2008

ATLANTA, GA, December 16, 2008. Softscribe(R) Inc., an Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, today announced it will provide marketing and Internet public relations services to Hawaiian Mahogany Inc., a U.S.-based, 12-year-old certified provider of verifiable carbon offset credits for environmentally responsible Fortune 1000 firms and companies in hospitality, travel and other industries.

Hawaiian Mahogany manages over 3,200 acres of reclaimed sugar plantations on Kauai, Hawaii and sequesters approximately 130,000 tons of carbon per year.

"Carbon credits are a growing channel for businesses that want to go on record for effectively helping to stop global warming," said Michael Squires, president of Softscribe Inc. "Carbon offset credits are mandated by many countries today; I expect to see that become a reality in the United States, as well. Hawaiian Mahogany already provides carbon credits, which are particularly important to hotel companies establishing an image of environmental responsibility."

60% of Americans are more likely to purchase products from a green company. "We offer hotel operators a U.S.-based, tangible, verifiable investment in clean energy solutions that could pay off in higher occupancies and guest loyalty," said Bill Cowern, president of Hawaiian Mahogany, Inc. "Studies show that 60% of Americans are more likely purchase products from a green company."

Other benefits to hotel operators Cowern cited include:

---|Employee recruitment and retention: Companies with a clean ecological footprint attract smart, idealistic, young staff.

--Tax credits: Often available when American companies reduce their carbon footprint by purchasing carbon offsets from other American companies like Hawaiian Mahogany.

---|New business opportunities: And new reasons for people to stay at your properties for business or leisure

---|A strong future: When U.S. carbon controls are tightened, the most successful companies will be those with strategies already in place. Get a head start on your competition.