Benchmark Selects Aptech's Execuvue Business Intelligence

Centralizes data gathering, analysis for 30 independent

. January 06, 2009

PITTSBURGH, PA / HOUSTON, TX - January 6, 2009 - Benchmark Hospitality International, which operates 30 independent full service properties for multiple ownership groups nationwide, selected the Execuvue(R) Business Intelligence system from Aptech Computer Systems, Inc. to automate data gathering and performance management processes to drive better business decisions for its properties and corporate offices. Benchmark will begin its Execuvue rollout in 1Q '09. Aptech is the leading provider of business intelligence and back office systems for the hospitality industry.

"Benchmark Hospitality selected Aptech because it is a hospitality industry specialist and the Execuvue Business Intelligence system is a proven, powerful tool that will enable us to establish more profitable management strategies for our owners," said Rodney Thiel, vice president of information technology for Benchmark. Execuvue's flexibility will enable Benchmark to generate customized performance reporting for its properties to accommodate each asset's unique operation.

2009 is all about financial performance

Thiel stated Benchmark's goal is to centrally consolidate data from its properties in Execuvue's database for analysis to identify areas where revenue can be increased and unnecessary expenses eliminated. "In 2009 it is all about financial performance. Execuvue will give Benchmark's managers and corporate team the information they need to operate their properties more profitably." Benchmark utilizes centralized payroll and accounting and Execuvue will extract data from the systems and other property applications to provide daily analysis and flexible ad-hoc reporting to enable managers to base business decisions on near real time information.

Execuvue automates enterprise business analysis

Execuvue is a web-based hospitality Business Intelligence software application for large and small hotel companies that coordinates data from a wide variety of corporate systems, including Smith Travel Research, into accessible information with familiar browser simplicity. Execuvue gives hotel company executives the power to make better decisions daily by providing fast and easy real-time access to key operating information and graphically displaying it in customizable reports and dynamic dashboards that enable more effective management.

"Benchmark is a forward-looking hotel company that will realize substantial benefits from using enterprise business intelligence to make its portfolio of hotels operate more profitably for its owners," said Cam Troutman, director of sales for Aptech Computer Systems. "Benchmark will integrate Execuvue with the company's property-based and corporate systems to streamline its entire management program to identify and support best practices."

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