Virginia Hampton Inn and Worldwide Partner to Improve Online Strategy
JANUARY 12, 2009 - The Crowne Plaza Hampton Marina, a popular choice among hotels in Hampton, VA, has partnered with Dallas-based Internet optimization and marketing firm Worldwide Revenue Solutions (WRS) to expand and strengthen its online presence. The first step in this process, a new independent Web site, has launched recently.
Along with considerable input from the waterfront Hampton lodging, the new Web site was designed, written and optimized entirely in-house at WRS, which specializes in the online needs of the hospitality industry. The content and design work together to capture the eclectic market of Hampton, a dynamic destination blending historic attractions, outdoorsy enthusiasm and upscale sensibility. Meanwhile, the site is built so as to exemplify the path to the booking engine, helping to bridge that all-important gap between browsers and guests.
Don Davis, General Manager of the Crowne Plaza Hampton Marina, is excited to show off the new site, "We are pleased to start the New Year with a Web site embracing an excellent waterfront destination like Hampton. Working with WRS has given us high hopes for 2009 and beyond."
The new Web site in place, the focus of WRS and the Crowne Plaza turns to bolstering the online presence of the site through Search Engine Optimization (SEO). SEO entails the strategic tailoring of content around niche keywords in order to improve a Web page's relevancy in the eyes of popular search engines such as Google and Yahoo! WRS, who also hosts the Web site, will oversee the SEO strategy.
The Crowne Plaza Hampton Marina invites guests to experience the very best in Hampton, Virginia hotels and wishes for all to see the new Web site at http://www.hamptonmarinahotel.com/
For more information, you may also contact the hotel by phone at 1-757-727-9700.
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