Tourism Cares and HSMAI Partner to Honor Sustainability Initiatives

Organizations Will Name Inaugural Tourism Cares Sustainability Award Recipient at 2009 HSMAI Adrian

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. January 21, 2009

JANUARY 21, 2009 - The Hospitality Sales & Marketing Association International (HSMAI) and Tourism Cares have partnered to recognize sustainability initiatives in the travel industry with a new award. The first-ever Tourism Cares Sustainability Award will be presented at the HSMAI Adrian Awards Gala, Jan. 26, 2009, at the Marriott Marquis in New York City.

The Tourism Cares award is a new addition to HSMAI's annual Adrian Awards, a competition that honors the 'best of the best' in travel and hospitality marketing in the categories of advertising, public relations and web marketing.

'Tourism Cares is pleased and proud to honor those who epitomize sustainable practices in their hospitality and tourism businesses,' said Bruce Beckham, Executive Director of Tourism Cares. 'The Tourism Cares Sustainability Award and the Adrian Award program give us that unique opportunity.'

The Tourism Cares Sustainability Award honor will be presented to an individual or organization that displays ongoing investment and recognizable progress in sustainability initiatives. The winner will be chosen from Adrian Award-winning work that highlighted sustainable initiatives on behalf of hospitality and travel organizations.

'HSMAI is very pleased to partner with Tourism Cares to recognize the great work that is being done by hospitality industry organizations to help reduce the impact of travel on our environment,' said Fran Brasseux, Executive Vice President of HSMAI. 'It is one way we can bring attention to industry best practices to help drive innovation at such a crucial time.'

The Tourism Cares award will be added to an established lineup of specialty awards presented at HSMAI's Annual Adrian Awards. The Departures Magazine Luxury Marketing Achievement Award recognizes the best award-winning print advertising campaigns produced for the luxury travel market, and the TravelCLICK eMarketer of the Year honors the best integrated eMarketing program in the hotel industry. Google will also introduce a new Wisdom of the Crowd Award for an integrated marketing campaign that exemplifies the best brand impact and consumer appeal at this year's gala.

Winners will be recognized at the annual HSMAI Adrian Awards Gala, January 26, 2009, at the Marriott Marquis in New York City, featured in an HSMAI Marketing Review article, and online in the Adrian Awards Winners' Gallery. Founded in 1957, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more.

Tables and tickets for the HSMAI Adrian Awards Gala are on sale now. Tables of 10 can be reserved for $3,750 per table or $375. A multifaceted, black-tie networking event featuring award-winning work, lifetime achievement, and the 'Top 25 Most Extraordinary Minds in Sales & Marketing', the Adrian Awards Gala will honor winners who are selected from a field of 1,300 entries by senior industry and media experts. Top entries will receive recognition in Platinum, Gold, Silver and Bronze categories, as well as the most desirable 'Best of Show.'

For more information or to purchase tables, visit www.adrianawards.com or contact HSMAI at (703) 506-2025 or [email protected].