RateTiger Unveils Channel Management for Hotel Chains
Channel management specialist launches tool for corporate headquarters
ORLANDO, FL, March 10, 2009 - RateTiger today announced the availability of RTCorp designed to help hotel groups and chains to monitor and control group-wide online distribution activities, performance and benchmarking.
The new software from the award-winning channel management specialist is tailored for corporate headquarters of hotel companies giving managers the insight and overview to determine trends in online sales across their property portfolio and identify how well individual hotels are controlling their channel management processes.
Launched today and available for demonstration at ITB 2009, Germany, Berlin, RTCorp enables managers to view rates of all the group's properties displayed across branded websites, hotel sites and different travel sites. This will enable the hotel chain to monitor and maintain a consistent pricing strategy online. At the tip of a finger, corporate revenue managers can determine market positions and whether hotels are obeying corporate rate policies
The product will also show hotel rankings on various travel websites. This helps to determine whether properties are gaining maximum exposure on channels they sell on. Corporate managers will receive reports on page ranking and location for the hotel rates listed on a specific website sorted by day - within a selected date range.
RTCorp will help hotel groups become more confident in selling on third party distribution channels that have potential for bringing a significant return. RateTiger has identified that hotel headquarters have traditionally found it a challenge to effectively monitor online rate and sales strategies of hotels distributed across many different internet channels.
"It is common practice that all hotels managed by a corporate entity have to abide by certain group wide set distribution policies. These guidelines and policies are often-mandatory requirements and usually installed to ensure brand consistency across the group," said Sascha Hausmann, COO. "Hoteliers are implementing many different strategies to maintain revenue and occupancy levels. Revenue strategy concepts implemented like BAR, rate parity and lowest rate guarantee need to be monitored frequently to assess the return but also to control efficient implementation by hotels within the group. RTCorp now provides decision makers with the tool to automate such tasks."
RTCorp also provides an overview of RateTiger Products usage within the group. Corporate headquarters can therefore easily assess whether recommendations are executed on a frequent and timely basis ensuring the products are maximized to their full capabilities.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
