Shelton, CT Hotel Launches New Web Site, Partners with WRS

WRS to Provide Search Engine Services The Holiday Inn Express Hotel & Suites Shelton-Trumbull

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. March 11, 2009

MARCH 11, 2009 - The Holiday Inn Express Hotel & Suites Shelton-Trumbull, a refreshing choice of all-suite hotels near Yale University, announces the launch of a new Web site and Internet marketing initiative. The new site was designed, written and optimized by Worldwide Revenue Solutions (WRS), an Internet marketing company based in Dallas, Texas that specializes in service to the hospitality industry.

The new Web site utilizes the proven WRS strategy to both attract visitors and subtly lead them towards the reservation engine, bridging the all-important gap between casual surfers and qualified bookings. While the design stresses the booking engine, the content plays up the strengths of the property such as complimentary Internet access, complimentary 10-mile area shuttle, free breakfast service and 24-hour business facilities.

With the Web site launched, the principal concern of WRS moves now to site maintenance and Search Engine Optimization (SEO). SEO is an organic method of Internet marketing designed to improve the search engine rankings of a given Web page. This is done by forming the content on that page around niche keywords that possess considerable search weight or "findability".

Scott McKay, General Manager of the Shelton, CT hotel, is excited to have a new site and SEO initiative in place for the coming year.

"Increasing your exposure is always important for a hotel, even more so in today's challenging business climate. This website is a strong addition to our overall marketing plan and we are looking forward to seeing a positive occupancy growth as a result," said Mr. McKay.

The Holiday Inn Express Shelton - Trumbull, CT Hotel encourages all to visit them at the new Web site: http://www.hiexsheltoncthotel.com/