ThomasNet to Launch Call Tracking Service Powered by eStara
RESTON, VA, November 1, 2005. eStara, the first VoIP-based call tracking provider, today announced a partnership with ThomasNet, the world's largest industrial search engine, to provide free-call tracking numbers to its clients including manufacturers, distributors and industrial service providers.
Currently, ThomasNet plans on introducing the service to a select number of customers as a value-added feature. "We're delighted to provide this free service to our clients to help them better measure the quality traffic they are enjoying from ThomasNet.com," said Pat Daloisio, Director of Strategic Initiatives, Thomas Industrial Network.
"We know that more than 9 out of 10 industrial buyers go online first when looking for products and services. A good portion of our clients' business is initiated online, and completed offline. This is difficult to track for anyone," continued Daloisio. "eStara tracks every phone call generated, which gives our clients a complete picture of ROI."
Because it is built on eStara's proven VoIP platform, eStara's Track the Call (www.trackthecall.com) is faster and less expensive to deploy and is more robust and reliable than traditional switch-based call tracking services. "We wanted to feel comfortable that we would not be putting our advertisers at risk of losing leads," said Daloisio. "eStara's VoIP infrastructure and network reliability made us feel confident that we were choosing the right provider."
In addition to tracking inbound phone activity, the eStara service offers coast-to-coast local and toll-free coverage with the largest local number inventory in the industry and provides real-time reporting and provisioning. "As the leading industrial search engine, ThomasNet has a well-deserved reputation for delivering results to their suppliers. They recognize that they have an obligation to their customers to provide them with best-of-breed technology and unparalleled service," said Cid Jenkins, Vice President of Business Development for eStara. "We're very pleased that ThomasNet has chosen eStara to provide them with this service."
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