Charming Consolidates Its Brand by Expanding the Range of Services Dedicated to World Class Hospital
The international network presents, at WTM, its new development strategy and the 2006 Directory (sta
LONDON, UK, November 10, 2005. Charming originates from the considerable experience in the management of the exclusive network "The Charming Hotels of the World" in order to satisfy the needs of the traveller seeking for excellence. It groups in fact independent hotels that - while maintaining their own personality - share the same values and contribute overall to offer services featuring the same quality and charm everywhere in the world.
The Charming Hotels & Resorts - presently more than 160 with over 2.500.000 clients on a annual basis - are divided into thematic categories according to their characteristics (The Seaside Resort, The City Hotel, The City Resort, The City Hideaway, The Business Hotel, The Spa Hotel, The Country Mansion, The Country Relais, The Historic Mansion, The Mountain Relais, The Lakeside Relais, The Golf Resort).
The present-day strategy of Charming aims to add value to its own innate style in the many lifestyle dimensions through the extension of new types of selected affiliates so as to complete the hospitality supply of the hotels: Charming Restaurants, Golf Clubs, Yacht Clubs, Shops.
The network offers a wide range of services to support the business development of its affiliates as well as the activities management and the sales promotion inside a very demanding market. In this area, Charming operates also through units specialized in customized services and ad hoc solutions such as Charming Art & Events (organization of cultural and artistic events) and Charming Travel (Meetings, Incentives, Conferences).
The strategy for the development and strengthening of the network includes the launching of a new brand image which will be applied to all communication materials and instruments.
The distribution of Charming affiliates involves the cooperation with travel agencies and trade operators and the utilization of different channels including: GDS (Global Distribution System), a dedicated call center with toll free numbers in main European and intercontinental countries, the website www.thecharminghotels.com.
Charming is based in Rome with regional offices in London, New York, Sydney and Tokyo.
Press office:
Charming, Marketing Division
Anna Rocca
arocca@tclcompany.com
www.thecharminghotels.com
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
