Hand Picked Hotels Appoints E-Commerce Manager to Strengthen Marketing Team
UNITED KINGDOM, November 12, 2005. Award- winning Hand Picked Hotels has further strengthened its marketing team by appointing Nicola Holland as e-commerce marketing manager for the hotel group.
In her new role, Nicola will be responsible for the development of a new Hand Picked Hotels website and all online marketing, including search engine optimisation, pay per click and e-broadcasts.
Nicola has extensive experience in the hotel sector, spending five years at Premier Lodge, where she was responsible for the contact centre; designing and managing the multi-million pound generating website, and managing SEO, pay per click and e-broadcast campaigns. This was followed by a year as integration/e-commerce manager at Premier Travel Inn, where Nicola played a key role in the integration of Premier Lodge into the Travel Inn estate following the Whitbread Premier Lodge acquisition. She also designed and implemented the new Premier Travel Inn website, and managed pay per click and affiliate marketing campaigns. Most recently Nicola worked as interactive marketing manager at Travelodge, project managing their new website launch and implementing the first budget hotel promotional rooms search tool.
The arrival of Nicola Holland follows the appointment of former budget hotel guru, Nick Read, as Marketing Director for the Hand Picked Hotels group. Nick Read aims to develop Hand Picked Hotels into the first choice brand among luxury hotels. He is focussed on building a marketing team to take Hand Picked Hotels into the market place to create impact, increase sales and build brand recognition.
Nicola Holland said: "I am looking forward to working with Nick Read and the marketing team at Hand Picked Hotels to build on the group's recent successes and improve the website and e-marketing across the group."
The exclusive collection of 14 luxurious country house hotels, with the emphasis on exquisite food, fine wines and first-class service, was created four years ago by former City lawyer Julia Hands. The Sevenoaks-based company has won a number of recent accolades. Hand Picked Hotels was AA Hotel Group of the Year 2004-2005 and the company was presented with the Business Excellence Award last December by the Tourism Minister for its commitment to customer service and developing the brand. Its founder, Julia Hands, was presented with the top award in the Tourism and Leisure business sector of the First Women Awards, organised by the CBI, in conjunction with Real Business magazine, in July this year.
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