VRX Named the Official Online Content Provider of the Imperial Palace Hotel & Casino
VANCOUVER, BC, November 21. 2005. VRX Worldwide Inc. (TSX-V: VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. ("VRX"), has been named the Official Online Content Provider" of the Imperial Palace Hotel & Casino ("the Imperial Palace"), located in the heart of the Las Vegas Strip.
As the Official Online Content Provider for the Imperial Palace, VRX will create high quality, web-friendly 360-degree virtual tours and still images of each amenity, facility and room type offered by the Imperial Palace. Once created, VRX will integrate the images into custom designed interactive maps that will visually organize the images and help orientate viewers. All content created by VRX under this agreement will be certified by the Imperial Palace as accurate and up-to-date before being added to VRX's Hotel Archive syndicated to third party travel web sites.
"The Imperial Palace Hotel & Casino prides itself on the quality of our service, our restaurants and our unique entertainment offerings," commented Ed Crispell, general manager of the Imperial Palace. "To showcase our exceptional hotel and casino in a manner that does each justice, we partnered with VRX as they are the leader in providing high quality, web-friendly, hospitality content."
VRX's Hotel Program helps hotel companies such as the Imperial Palace manage the presentation of their brand across all their online distribution channels. VRX produces the highest quality and most user-friendly online visual content while delivering a consistent user-experience across every hotel in its Hotel Archive. Leading the industry in quality, consistency, and reliability, VRX's Hotel Content increases consumers' online booking confidence.
"Each year, Las Vegas ranks as the number one travel destination for Americans," commented David MacLaren, President and CEO of VRX. "With the addition of the Imperial Palace, our Hotel Program now represents seven of the top hotels in Las Vegas. We are pleased to be the Imperial Palace's partner of choice and we look forward to helping them increase their online bookings."
About the Imperial Palace
The Imperial Palace is home to the award-winning tribute show "Legends In Concert" and the Dealertainers. The hotel also hosts The Auto Collections, "The World's Largest Classic Car Showroom." Imperial Palace is the most central stop on the Las Vegas Monorail. In addition, the resort is famous for "Five Star Friendly Service;" and includes a race and sports book; 2,700 rooms and suites; world-class gaming and amenities; a seasonal poolside Luau; 40,000 square feet of meeting and banquet space; 10 specialty restaurants; 10 bars and lounges; state-of-the-art spa and fitness center; business center; concierge service; medical center and two wedding chapels with reception facilities.
For more information, visit www.imperialpalace.com.
About VRX
VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands like Carnival, Hyatt, Virgin Holidays, Southwest Vacations and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's destination and hotel content in their search for the perfect vacation. To find out more about VRX Studio's products and services, visit www.vrxstudios.
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VRX Worldwide Inc.
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David MacLaren
President and CEO
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VRX Worldwide Inc.
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