VRX Adds the Stratosphere to its Table of Las Vegas Hotels
VANCOUVER, BC, November 22, 2005. VRX Worldwide Inc. (TSX-V: VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. ("VRX"), has signed a three year production and distribution agreement with the Stratosphere Casino Hotel & Tower (the "Stratosphere"). The addition of the Stratosphere to VRX's Hotel Program brings VRX's coverage of the popular Las Vegas market to 33%.
Under the agreement, VRX will create high quality, web-friendly 360-degree virtual tours and still images of each amenity, facility and room type offered by the Stratosphere. Once created, VRX will integrate the images into custom designed interactive maps of the property that will visually organize the images and help orientate viewers. All content created by VRX under this agreement will be certified by the Stratosphere as accurate and up-to-date before being added to VRX's Hotel Archive and syndicated to third party travel websites.
"The Stratosphere has some of the most unique amenities in the world and appeals to a broad demographic base. From viewing the Tower and the thrill rides to checking out our restaurants and rooms, we want potential guests to virtually experience all that we have to offer," commented James Mao, Web Media Manager for the Stratosphere Casino Hotel & Tower. "When it came to choosing an online visual content company, we did a lot of research and found that VRX offers the best product available".
VRX's Hotel Program helps hotel companies such as the Stratosphere manage the presentation of their brand across all their online distribution channels. VRX produces the highest quality and most user-friendly online visual content while delivering a consistent user-experience across every hotel in its Hotel Archive. The industry leading quality, consistency, and reliability of VRX's Hotel Content increases consumers' online booking confidence.
"The extravagant architecture of the large casino resorts is well-known throughout the world and is one element that has made Las Vegas the most popular vacation destination for Americans," commented David MacLaren, President and CEO of VRX. "Each of the leading casino resorts offers a unique theme oriented adventure that lends itself well to coverage by VRX. We are proud to be the Stratosphere's content partner of choice and look forward to showing travel consumers the lofty heights that the Stratosphere has aspired to."
About the Stratosphere
The "must see" attraction on the strip for every Las Vegas visitor, the Stratosphere Casino Hotel
And Tower boasts the tallest free-standing observation tower in the United States. The Stratosphere Tower is the tallest building west of the Mississippi River, standing 1,149 feet in the air. The hotel/casino complex includes a 68,000 square-foot resort pool and recreation deck,
80,000-square foot casino and a 110,000 square foot retail mall, The Tower Shops at Stratosphere. There are three top live entertainment shows: "Viva Las Vegas," "American Superstars" and "BITE." The Stratosphere Tower is one of the most exciting tourist destinations
in Las Vegas. The guest accessible levels of the Tower begin at the 775-foot level. Tower features include the Observation Decks (indoor and outdoor); the world's highest thrill rides, the Big Shot and High Roller, X Scream and the all-new Insanity; a 360-seat revolving restaurant and 220-seat cocktail lounge; as well as meeting, banquet and private dining space, all offering panoramic views of the Las Vegas valley. To find out more, visit www.stratospherehotel.com.
About VRX
VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands like Carnival, Hyatt, Virgin Holidays, Southwest Vacations and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's destination and hotel content in their search for the perfect vacation. To find out more about VRX Studio's products and services, visit www.vrxstudios.com
VRX Worldwide Inc.
per: "David MacLaren"
David MacLaren
President and CEO
Contacts
VRX Worldwide Inc.
Investor Relations
Barry Girling
VRX Worldwide Inc.
1 (877) 688-2321
Renmark Financial Communications
Jason Roy [email protected]
Barry Mire [email protected]
Media - Cynthia Lane [email protected]
T: (514) 939-3989
www.renmarkfinancial.com
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