Tralliance and World Travel Organization Urge Nations to Claim Place Names for .travel Resgistry
December 31, Deadline for Nations Priority Rights Fast Approaching
LONDON, UK, November 23, 2005. Dr. David de Villiers, deputy secretary general of the World Travel Organization, along with Ron Andruff, president and CEO of Tralliance Corporation, The .travel Registry, are urging tourism leaders to protect their nation's names and places on the new .travel Internet domain before the critical December 31, 2005 deadline.
The World Travel Organization and UN members have played a direct role to ensure that nations will always have the sole right to their country names. "But this is not the case for place names, such as cities, towns, heritage sites, national parks and preserves," says Andruff. "On December 31, 2005, place names that have not been reserved will be returned to the general pool and can be claimed by other travel entities sharing those names."
The World Travel Organization, along with a consortium of travel industry bodies representing a broad cross-section of the industry, has been communicating with members and disseminating news about the priority rights since phase one of the project began in July of 2005.
De Villiers underscores that nations should act immediately to preserve their place names. "The new .travel Internet domain will change the way business is conducted across the entire travel and tourism industry," he notes. "We have worked diligently to communicate the critical nature of the place names deadline to our members, but the time to act is now."
"The .travel domain will help fuel consumer confidence and exponentially increase on-line travel purchasing. Nations now have a standard process for protecting their place names and each nation has a responsibility to help our industry put an end to cyber-squatting and identity infringement," de Villiers says.
From October 1 to December 31, 2005, each government authority for every place on the complete Place Names reserved list (accessed by visiting www.tralliance.travel) must send a letter on their letterhead to Tralliance Corporation to apply for the .travel Internet domain names they would like to claim.
Letters are kindly requested in English and should be sent to:
Manager - Administration
Tralliance Corporation
220 Fifth Avenue, 20th floor
New York, NY 10001
United States
Safe Harbor
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