The New, Fast and Innovative Way to Choose a Hotel
UNITED KINGDOM, December 13, 2005. Priceline.co.uk, one of the UK's leading hotel reservation websites, today announces the launch of 'PillowTalk' - a 'word cluster' based on their customers' hotel reviews, which subsequent customers can use to narrow down and select the right property for them.
Priceline's PillowTalk word cluster - or 'word cloud' as the IT world has dubbed this breakthrough - features words of different sizes. The size of the word denotes how many times it has been used in reviews, thereby enabling browsers to quickly identify whether or not a hotel meets their requirements.
Based on over 270,000 independent guest reviews, covering over 11,000 European hotels, PillowTalkTM enables today's busy consumers to quickly choose hotels from keywords. When some hotels have as many as 500 reviews, this allows people to select the comments most relevant to them.
To enter a comment on the site, you have to have booked the hotel through Priceline, which ensures that reviews are from genuine guests. In addition, prospective customers can see where the guest is from and whether they were, for example, a business traveller, a young couple or a mature couple.
Luke Errington, head of B2C marketing for Priceline Europe says: "PillowTalk offers a revolutionary new, fast and unbiased way to choose a hotel.
"The online travel market is constantly diversifying and improving. Priceline is leading the way in providing consumers with what they need - great deals combined with independent and impartial advice on accommodation, based on real-life experiences."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
