Hawaii's Big Island Sets Sights on Tourism Industry "Erupting" in 2006

Big Island Visitors Bureau takes its tourism strategy to the next level with new public relations an

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. October 14, 2008

HAWAII, December 21, 2005. The Big Island Visitors Bureau is pleased to announce the public relations team of Novom Marketing and the advertising agency Bates/Lees Advertising will represent the island in 2006.

Headed by President Charlotte Novom, Novom Marketing is an integrated hotel and tourism marketing and public relations firm, with expertise in providing winning marketing programs for hotels, resorts, conference centers, destinations, shopping centers and related travel and tourism clients. In 1998, Novom combined forces with the prestigious hospitality marketing firm of Yesawich, Pepperdine, Brown & Russell, based in Orlando, Florida. Novom is situated in Los Angeles, Calif., and serves as the West Coast office for YPB&R, providing services to international, national and local accounts. Some of Novom Marketing's current clients include Montecito Property Company based in Jacksonville, Fla.; Paraiso de la Bonita in the Riviera Maya, Mexico; Pueblo Bonito Hotels & Resorts with seven distinct properties throughout Mexico and Destination Hotels & Resorts, a collection of 34 independent, luxury hotels and resorts throughout the United States.

At Novom Marketing, veteran television producer and public relations executive Keely Baribeau directs the Big Island's public relations efforts, supported by Account Executive Janel Moncada.

Bates/Lee Advertising will soon be celebrating 25 years of advertising excellence in Hawaii. Lead by Creative Director Bob Bates, the Bates/Lee team will feature Jennifer Thompson as account director and Theresa Lo as account executive representing Hawaii's Big Island. Bates/Lee prides itself on its ability to function as an integrated business, communications and marketing partner for each of its unique clients. Currently, Bates/Lee represents brands and corporations such as American Express Cards and Travel, Hilton Hawaiian Village, Hilton Waikoloa Village, Doubletree Alana Hotel Waikiki, Ulalena/Maui Theatre, Classic Custom Vacations, Pleasant Hawaiian Holidays and Travel Impressions. Former Bates/Lee Advertising clients include Jolly Roger & Trans/Pacific Restaurants, Blockbuster Video (Hawaii & Pacific), Baskin Robbins Ice Cream (Hawaii), Paradise Cove Luau, Kahala Hilton, Grand Wailea Hotel and Japan Air System.

"We are so enthusiastic about the possibilities Hawaii's Big Island has with these two prestigious teams," said George Applegate, executive director of the Big Island Visitors Bureau. "2005 was a year of record growth for the Big Island and with our new partners at Novom Marketing and Bates/Lee Advertising, we're looking to make even more of an impression on the tourism industry. Our new advertising campaign of Everything Hawaii from Chill to Sizzle and quarterly themed public relations initiatives are going to truly capture the imagination of Big Island visitors and the media. We're looking forward to a very exciting year."