Dallas Legendary Anatole Hotel Officially Reflagged as Hilton

Addition of Dallas' Landmark Anatole Hotel Kicks off the Year of the Reignited Hilton Brand

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. October 14, 2008

DALLAS, TX, January 10, 2006. Following a year in which the brand was reignited with major enhancements to amenities and facilities, Hilton is proud to announce that one of Dallas' leading hotels, the legendary Anatole Hotel, has joined its portfolio as the Hilton Anatole. As grand as Texas itself, the hotel's sweeping spaces, richly-adorned decor and modern amenities make it an ideal destination for business and leisure travel.

The Hilton Anatole is owned by Dallas-based Crow Holdings and managed by Hilton Hotels Corporation. The hotel is set to receive a $30 million renovation over the next two years.

Hilton Reignition

The addition of the Hilton Anatole to the Hilton portfolio kicks off a year in which the Hilton brand is set to reach new heights with renewed marketing energy, significant hotel upgrades and enhancements, and a new advertising campaign, Travel should take you places(TM), which launches this month. Among the many product and amenity upgrades being implemented at the Hilton Anatole -- and across the brand -- are:

-- Hilton Serenity Bed(TM) - The Hilton Serenity Bed, featuring Pacific Coast(R) down duvet and Super Topper mattress pads, Pacific Coast(R) Touch of Down pillows, high quality Hilton linens and decorative bed throws and bolster pillow.

-- Hilton Serenity Bath(TM) - A Hilton exclusive, Crabtree & Evelyn's La Source bath amenities include shampoo, conditioner, lotion and mouthwash. In addition, custom-designed brushed and hammered stainless steel bath accessories will include an amenity tray, soap dish, tissue box cover, and trash can and will be integrated in all hotels by June 2006.

-- Hilton Eat Right(TM) Menu - The Hilton Family of Hotels culinary team collaborated with Johnson & Wales University to develop Hilton Eat Right menu selections featuring more than 50 items that have been analyzed for high nutritional values and offer guests balance, variety and moderation in their food choices.

-- Technology Features - The new Hilton Family custom-designed alarm clock is now available in all Hilton hotels, offering an easy-to-set alarm, stereo radio with pre-set stations, and a universal jack for MP3 or CD players. High-speed Internet access and remote secure printing are available from all guestrooms. New self-service business centers are being installed throughout the brand, with over 100 completed so far.