TripAdvisor ventures Into Print
JANUARY 11, 2006. TripAdvisor has launched its first print guide, The TripAdvisor Insider Spring & Summer Travel Guide. It features travel advice from real travelers.
The 24-page limited edition color guide features tips, stories, secrets and reviews about this year's most desirable destinations. The guide covers hot spots including Australia, Las Vegas, Paris, New York City, London, China, Orlando, Prague and Venezuela.
The TripAdvisor Insider is available to travelers free of charge and can be ordered by visiting the Website. The guide represents TripAdvisor's first foray into the offline media world and showcases the best of TripAdvisor for both new and current visitors.
"We're excited to be able to deliver this fun, unique and informational guide to existing TripAdvisor members as well as new visitors," said Christine Petersen, senior vice president of marketing at TripAdvisor.
"We think our loyal community will appreciate being able to get a taste of TripAdvisor even when the computer is off, and for those who are just learning about us, The TripAdvisor Insider will provide a nice sampling of what our site is all about."