BVI Rebrands with Website Launch
BRITISH VIRGIN ISLANDS, January 16, 2006. The British Virgin Islands is launching its new branding and a uk website portal dedicated to uk visitors to coincide with the launch of www.bvitourism.com.
The initiative, which was launched at CHA marketplace, is part of a global review of the BVI's brand image and web presence, aimed to make the destination more accessible to a wider audience. The new logo, which is a blue wave mark, was created to encourage personal interpretation and aims to capture a sense of the destinaion's islands as well as its attraction for sailing and water sports.
According to the Chairman of the BVI's tourist board, Russel Harrigan, "This new branding brings a refreshed look and identity to coincide with a raft of marketing initiatives being launched both is the US and in Europe. We are confident our new image will contribute significantly to increased awareness s for the BVI".
The website, which will include in depth information on the the destination, will feature links to special operators as well as consumer promotions and competitions.
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