Coast Hotels & Resorts Deploys Innovative CRS and Property Management Software Solution by Hotel Con

Windows(R)-based IDPMS Central Reservations and Property Management Software by Hotel Concepts to be

. October 14, 2008

ATLANTA, GA, January 20, 2006. Hotel Concepts, a leading global provider of property management/CRS technology and software solutions for the hospitality industry, has been selected by Coast Hotels & Resorts, one of the leading hotel chains in Canada and the Western U.S., to provide their IDPMS product suite, including Central Reservations System, IDPMS Front Office and IDPMS Customer Web Interface, to Coast's 34-property network. Coast recently signed a $1.5 million contract with Hotel Concepts for the development and installation of the Windows-based Central Reservations and Property Management software system. This technology is designed to make booking a room at Coast Hotels & Resorts easier, faster and more efficient, while ensuring that the chain maximizes the number of rooms sold each night.

"The new system provides much more detailed information about individual hotels and their amenities, making it faster and easier for consumers to book a hotel room over the phone or the Internet," said Graeme Barrit, President of Coast Hotels & Resorts. "Increasing our presence in the market through third-party websites will also help Coast Hotels & Resorts maximize its room occupancy."

At the onset of the project, Hyphen Information Systems Management, a Vancouver-based hospitality industry consulting firm, was brought in to make recommendations for a new CRS system for the Coast call center, as well as a PMS solution that would best support the needs of the properties.

"In our role as consultant to Coast Hotels & Resorts, it was challenging to help them determine the right property management system that best fits with Coast's long term strategic technology plan", says Neil Holm, President of Hyphen. "Hotel Concepts was selected because they listened to their customer. They first documented Coast's requirements and then adapted their system to fit with Coast's best business practices -- not the other way around."

Jason Cape, Sales Manager at Hotel Concepts U.S. office in Atlanta, added, "Our ability to provide a complete product suite, configured to meet the specific needs of our clients is unique in the industry, and was key to gaining the trust of Coast Hotels & Resorts. A hotel company's relationship with their PMS vendor is a long-term one, and is not to be entered into lightly. We are honored to have been chosen by the Coast Hotels & Resorts chain, and look forward to working closely with them to help propel their growth in the coming years."

Another contributing factor in the selection of the Hotel Concepts Property Management System was the advanced Customer Web Interface that is a key feature of the IDPMS product suite. The system provides users with a single-image inventory, and offers such convenient features as direct online booking, last room availability, designated corporate rates, sold-out referrals to sister properties, and guest account management for frequent stay programs. The interface uses guest profiles to simplify booking for the guest, and utilizes the same confirmation number for both systems to streamline reservations.

"Data management and inventory control are crucial to a hotel's bottom line," said Cape. With our Customer Web Interface, the information flows directly from the CRS into the PMS, so it is immediately available to the entire network. With real-time inventory and all three systems using the same database, the system virtually eliminates the confusion of multiple rates and overbooking, while allowing the hotel to maximize occupancy and revenue."

The Hotel Concepts system will initially be rolled out at 10 Coast locations in Western Canada starting in February 2006, before being extended to the chain's entire 34-property network. Each hotel's Property Management System will be linked to Central Reservations, allowing Coast employees, travel agents and consumers to access up-to-the-minute information about room availability at any hotel in the chain. Guest recognition features will track travelers' preferences, allowing reservations agents to customize travel packages to hotel guests' needs. The new system also allows for greater integration with third-party websites, providing increased exposure for Coast Hotels & Resorts in the hospitality market.

For more information, please contact Jason Cape at 1-866-687-0040, ext. 306, or visit www.hotelconcepts.com.

ABOUT HOTEL CONCEPTS

Hotel Concepts provides advanced property management software to the hospitality industry worldwide, with innovative solutions designed for individual properties as well as hotel chains and management companies. Founded in 1994, Hotel Concepts has proven to be a reliable partner, both for individual hotels and hotel chains. With five main offices on three continents, worldwide support is guaranteed. North American Sales and Support are located in Atlanta, Georgia. Hotel Concepts' products are installed around the world in individual hotels and chains alike, and have a great variety of dedicated users ranging from individual hotels with 20 rooms to chain-hotels with more than 500 rooms. The company's client base includes properties in both the business and leisure categories, as well as conference centers. For more information, please contact Jason Cape at 1-866-687-0040, ext. 306, or visit www.hotelconcepts.com.

ABOUT COAST HOTELS & RESORTS

With headquarters in Vancouver, Coast Hotels & Resorts is a leading hotel chain in Canada and the Western U.S. As a result of an ambitious expansion and diversification program, Coast Hotels & Resorts now owns, manages and franchises 34 hotel and resort properties located throughout British Columbia, Alberta, Alaska, Hawaii and the Western United States. The steady, strategic growth achieved by Coast is directly attributable to a corporate philosophy of serving their guests through a superior standard of value, hospitality and services. Under a strong senior management team with International expertise, Coast Hotels is poised to achieve even greater success and expansion into the 21st century. For more information, please visit www.coasthotels.com or call 1-800-663-1144.

ABOUT HYPHEN

With offices in Vancouver, British Columbia and Seattle, Washington, Hyphen Information Systems Management specializes in hospitality technology services including needs analysis, system selection, project management, training & implementation and eLearning. As a natural extension of its hospitality expertise, hyphen now provides comprehensive "Mystery Shop" evaluations with the launch of their quality assurance division. For more information on hyphen, email [email protected], visit www.hyphenism.com or call (206) 382-5557.

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