Plasencia Expands Sun Hospitality Division With a San Francisco Office
Combines a "Full Service Approach to Marketing Limited Service and Mid-Market Hotels"
SAN FRANCISCO, CA, January 23, 2006. The Plasencia Group, Inc., the leading national hospitality transaction and consulting services firm representing owners of hotels, resorts, and golf courses, has expanded its Sun Hospitality Advisors division capabilities on the West Coast with an office in San Francisco. Scott Griemsmann has been appointed Vice President, Western Region of the expanding Sun Hospitality division and will be based in San Francisco. Mr. Griemsmann joins the team after successfully operating his own boutique lodging transactions firm.
"Scott's entrepreneurial background, tenacity and proven dedication to client service makes him the perfect addition for the growing volume of engagements Sun Hospitality expects to be doing on the West Coast," said Bernie Murphy, Managing Director of Sun Hospitality Advisors and a Vice President of The Plasencia Group. "He has developed an enviable base of contacts within the hospitality investment community over the past several years. This depth of access will serve his disposition clients extremely well in the coming years," Murphy added.
"We are pleased to be expanding Sun Hospitality on the West Coast, said Lou Plasencia, President and CEO of The Plasencia Group, Inc. "Our clients suggested that we should expand our proven approach to the mid-market lodging segment in this region of the country and we are delivering. Given investor appetite for select service assets, we'll be busy from the get-go."
Mr. Murphy noted that additional regional divisions are likely to be expanded in the coming months, in the East and Midwest. Each Sun Hospitality office is overseen by a tenured Managing Director and employs seasoned hospitality industry professionals.
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