Marriott Rolls Out Guest Service Program
WASHINGTON, DC, January 30, 2006. Marriott International, Inc. has launched a guest service initiative called "Spirit To Serve Our Guests." The program has five key elements, which begins with quickly recognizing a guest's personal preferences when a reservation is made, to helping a Marriott Rewards member track points.
In the reservations area, when a guest calls any of Marriott's reservations offices, new telephone technology will instantly identify them and transfers their personal preferences to the booking screen. The Marriott agent has instant access to the guest's personal preferences including room-type, special requests such as foam versus feather pillows, method of payment and Marriott Rewards account numbers. After making a reservation, the guest receives a personalized pre-arrival e-mail with detailed information about their upcoming stay and destination. This includes the latest information on weather, transportation, events and attractions, local restaurants and other entertainment.
This expanded program allows employees to anticipate and deliver on Marriott Rewards members' personal stay preferences. After entering their preferences online just once, member requests for extra towels, foam pillows, refrigerators or even a specific newspaper will be honored automatically at Marriott-branded hotels around the globe. Later this year, a system will be in place to e-mail hotel folios directly to guests. With the addition of Marriott's virtual concierge, a guest planning a stay at the company's full-service properties can customize their experiences online. The virtual concierge helps the guest order ahead for room service, make dinner reservations, arrange for car service, order a roll-away bed or request connecting rooms.
At Marriott and Renaissance resorts, a guest can also schedule a round of golf, sign up for tennis lessons or book spa treatments. The virtual concierge is available at nearly 400 properties worldwide. The Marriott Rewards DreamRewards' Tracker is the latest privilege of Marriott Rewards membership. It lets members electronically select and save the rewards they dream about. It also allows members to monitor how close they are to realizing their dreams based on their Marriott Rewards total points.
Marriott International operates and franchises hotels under the Marriott, JW Marriott, Renaissance, Bulgari, Ritz-Carlton, Courtyard, Residence Inn, SpringHill Suites, TownePlace Suites and Fairfield Inn brand names.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
