The Venetian Selects TIG Global
TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino
WASHINGTON, DC, February 8, 2006. The Venetian Resort Hotel Casino, a four-star luxury hotel and casino located on the Las Vegas Strip, today announced that it has selected TIG Global as its Internet marketing agency of record. The Venetian selected TIG Global, the leading provider of interactive marketing services for the hospitality industry, to support its interactive marketing objectives because of TIG Global's proven success in capturing significant incremental demand and delivering increased direct online revenue to client hotels.
"The Las Vegas Strip is a highly competitive market. TIG Global's tactical and aggressive approach to Internet marketing will enable the Venetian to become the preeminent destination online for the Las Vegas hotel and casino market," said Rom Hendler, vice president of strategic marketing at the Venetian Resort Hotel Casino.
In accordance with the agreement, TIG Global will provide The Venetian with a strategic and comprehensive Internet marketing program that includes search engine optimization, pay-per-click marketing, strategic linking, online advertising, statistical reporting and analysis, detailed revenue tracking, and proactive, consultative client support.
"TIG Global is delighted to be working with The Venetian, to help grow the resort's already formidable leadership position online," said Sue Heilbronner, executive vice president of sales and marketing for TIG Global. "We are confident that our strategic acumen, industry knowledge, and comprehensive service level will deliver substantial incremental revenue direct to the Venetian at an extremely favorable cost of sales."
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