Kayak.com Facilitates Easier Comparisons
DECEMBER 1, 2006. Kayak.com is introducing "Pins" to its list of travel search features, in a bid to enable consumers to select and save a preferred flight, hotel or rental car at the top of their search results as they evaluate other options.
"Kayak.com's industry-first Pins is one of the many personalization features that helps consumers make informed purchasing decisions," said Kayak.com CTO and co-founder, Paul English.
"By grouping preferred options at the top of the page, users can quickly and easily scroll through and compare pages of results side-by-side with highlighted favorites. Never again will consumers have to remember or write down cumbersome itinerary details to compare with other options during the search process. Once again, Kayak.com has designed a tool that simplifies the shopping experience," said English.
To Pin a preferred travel option, users select the pushpin icon listed next to every search result for flights, hotels and rental cars. After a specific option has been "Pinned", it will remain at the top of the page while users click through pages of results or interact with Kayak.com's search filters to adjust their parameters. Travelers can Pin and compare unlimited options and can delete a Pin by clicking on the "Trash" icon within the search results. Pinned results will reappear atop the search results when registered users conduct future searches.
Kayak.com remembers which results consumers Pin. Subsequent consumer requests for travel information are then personalized based on previously Pinned travel options. For example, a consumer who usually Pins four-star hotels will see more four-star hotels in their default search results.
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