The Kahala Hotel Launches its New Website
on Blue Square Studios' Hospitality ToolkitTM
HONOLULU, HI, March 6, 2006. The Kahala Hotel and Resort (www.kahalaresort.com), formerly the Mandarin Oriental Kahala, a Five Diamond property, selected Blue Square Studios and its Hospitality ToolkitTM to ease its online brand transition from the hotel chain to a luxury, independent hotel. Landmark Hotels Group, the resort's management company, selected Blue Square Studios (www.bluesqstudios.com) over competitors on the basis of the functionality of their HospitalityToolkitTM product suite and its ease of use.
"Clearly our challenge in moving from brand affiliation to independence is maintaining occupancy and rate," said Glynis Esmail, Vice President of Landmark Hotels Group. "Blue Square Studios has demonstrated that they not only understand what that takes, but have these amazing tools and unique industry e-commerce expertise to guide us through achieving and even exceeding our performance benchmarks. We view Blue Square Studios as our partners in the inauguration of The Kahala Hotel & Resort as an independent."
"We have significant experience with handling exactly this type of situation," said Shane Ettestad, President & CEO of Blue Square Studios. "Our HospitalityToolkitTM provides the power to a number of other management groups and hotels to easily manage their web presence and e-marketing campaigns - onsite or remotely.
Blue Square Studios recently received both an HSMAI Golden Click and a Web Marketing Association WebAward for its HospitalityToolkitTM application in the conversion of the Portola Plaza Hotel from brand to independent operation. Leading Hotels of the World has also just named Blue Square Studios to its Leading Service Provider Network.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
