Shangri-La Enhances 'Value Rate'
HONG KONG, March 10, 2006. Shangri-La Hotels and Resorts has enhanced its "Value Rate," which provides an extensive array of benefits to guests paying non-discounted room rates, available at all times throughout the year with no restrictions.
The concept has also been launched for the first time at all the group's four-star Traders hotels. "Value Rate" at Shangri-La City Hotels - Guests paying the "Value Rate" at Shangri-La city hotels automatically receive complimentary airport round-trip limousine service, buffet breakfast, unlimited dry-cleaning and laundry, free broadband internet access wherever available, free local calls, all fax and IDD calls at cost and guaranteed late check-out to 6 p.m. Value Rates differ at each hotel; for example, Value Rates start at US$252 at Shangri-La Hotel, Singapore.
"Value Vacations" at Shangri-La Resorts - Guests paying the "Value Vacations" rate at Shangri-La resorts automatically receive complimentary buffet breakfast and buffet dinner in the cafe or designated restaurant (children under 12 years of age enjoy free buffet meals when dining with adults), unlimited laundry (excluding dry-cleaning), free broadband internet access where available, US$20 credit for recreational facilities, use of non-motorized water sports and guaranteed late check-out to 3 p.m. For example, Value Vacations may be booked starting from US$149 at Shangri-La's Rasa Ria Resort in Malaysia.
"Traders Smart Deals" - Now, guests paying "Smart Deals" rates at Traders hotels automatically receive complimentary buffet breakfast and guaranteed late check-out to 3 p.m. In addition, each Traders hotel will offer two additional benefits, such as guaranteed upgrade to the next room category or to Traders Club; round-trip airport transfers; complimentary laundry; complimentary Internet access; free local telephone calls, IDD and fax at cost. For example, Traders Smart Deals may be booked starting at US$163 at Traders Hotel, Dubai.
"'Value Rate' lets us focus on revenue through room sales while strengthening guest loyalty with real benefits," says Martin F. Waechter, chief marketing officer. "This has been a successful initiative since its introduction, and now that we have enhanced the program, we anticipate an even larger number of guests taking advantage of the concept."
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