B'asico, How to be Innovative and Authentic at the Same Time
PLAYA DEL CARMEN, Mexico, March 22, 2006. The 15-room hotel, one of the newest members of design hotels(tm), is located on the chic strip of Mexico's Playa del Carmen. With a casual and unconventional twist on what a design hotel should be, B'asico is themed around basic concepts and a strong local identity. Both the architecture and design have made use of materials and references from everyday Mexican culture including public schools, 'cantinas' and the petroleum industry of the 1950's.
The building, by architects Mois'es Is'on and Jos'e Antonio S'anchez, is a mixture of concrete and Caribbean sand, while designer H'ector Galv'an used predominately recycled materials for the interiors. Guestrooms, including three suites, continue the basic theme with white cement walls, tile floors made in a local factory, exposed plumbing and floating beds. Humour and hedonism are equally important and are expressed in details such as champagne stocked in a crate, beach balls, fins, flat-screen TV's, DVD players and vintage-style Polaroid cameras for guests to document their stay.
The entrance area to the hotel is reminiscent of a public market opening towards the street, while the multi-purpose bar is the hotel's reception as well as serving juice and fruit by day and latin cocktails at night. The hotel's restaurant features an open kitchen specializing in local seafood and traditional recipes.
One of the hotel's highlights is its roof top terrace with two industrial water tanks which serve as pools and truck fronts which have been converted to cabanas. Evenings come alive with guest DJ's and tropical films projected on the surrounding walls.
B'asico is a promising new option for hip travellers to experience first-rate innovative design. The renowned Travel + Leisure magazine has recently confirmed this by naming it the 'Best Small Hotel' for its 2006 Design Awards.




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