Hilton Garden Inn Introduces "Personal Business"
Launch of New and Interactive Print Campaign Recognizes that Life is About
BEVERLY HILLS, CA, May 4, 2006. Propelled by extensive consumer research, and in direct response to America's changing travel landscape, Hilton Garden Inn(R) today launched its new advertising campaign, titled "Where are you going?" The interactive print campaign visually depicts how life on the road no longer is about finding "balance" between the demands of work and personal life - it's about "blending" the two worlds and effectively addressing both needs at the same time. With that in mind, the "Where are you going?" campaign focuses its message on guest achievement and the fact that Hilton Garden Inn is the right brand to help today's blended travelers succeed.
Hilton Garden Inn, the fastest growing brand within the Hilton Family of hotels, believes the trend toward "blending" and the idea that travel no longer is just about business or just about leisure is giving life to a whole new category of travel. The brand refers to this new category as "personal business" as more and more travelers on the road find themselves traveling for both personal and business reasons. The latest advertising campaign focuses on this new demographic of "personal business" travelers and links it to the hotel offerings that touches both sides.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
