swiftcover.com Invests in Prophet
speed-trap Ltd has announced that swiftcover.com, the internet based insurance provider, has implemented Prophet, speed-trap's e-Business Solution on their website.
Commenting on selecting Prophet for use on their site Steve Hardy, Finance Director at swiftcover.com said: "We offer a fast and simple solution to people looking for competitive car and travel insurance over the internet, so it is imperative that our website is intuitive and totally user friendly. Therefore, to help us to maintain our website to the highest possible standard we have applied speed-trap's e-business solution to our site."
Prophet will provide comprehensive pan website e-business management information giving us accurate website traffic data, including transaction monitoring and allowing us to see things such as home-page click maps on a weekly, or other, time period basis as required. This means that, together with our in house management information processes, we will have all the information we need as, when, and how we want it, resulting in the most efficient and accurate management of our online business."
The insurance sector, especially travel and car insurance, is a close cousin to the retail sector from the end consumer perspective. A survey by retail analyst Verdict shows that high street spending grew by 1.5% in 2005 compared with 28.9% for internet shopping. In 2005 online retailers accounted for almost half the cash growth in retail spending, with sales increasing fifteen times faster than the retail average. The Verdict research predicts that online sales growth will continue, driven by further uptake of high-speed broadband.
Malcolm Duckett, speed-trap's VP of marketing and operations said of the deal: "As research such as that recently conducted by Verdict Consulting shows, last year online spending surged ahead by 28.9%, - over 15 times the pace of all retail. Therefore, with swiftcover.com being a purely online provider of insurance products, their website must be really intuitive to use and as visitor friendly as possible in order to give visitors a positive online experience."
Elaborating Duckett continued: "Via speed-trap's Dynamic Collection' technology, Prophet is uniquely able to record every aspect of every on-line visitor's experience and actions in a secure and privacy-conscious way. This allows our customers to move beyond traditional 'Web Analytics' and understand the quality of service and experience they are delivering to their customers. This insight can then drive information-led decision-making that translates into bottom-line improvements to their business".
In conclusion Duckett said: "Managing any on-line business demands instant access to reliable e-business management information. Prophet's ability to provide this - integrated with real answers on Customer Experience and User Journeys, will help swiftcover.com in its aim to rapidly become a leading insurance provider in this burgeoning market sector."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
