design hotels(tm) and adidas Announce an Exclusive Partnership
BERLIN, July 15, 2005. The international lifestyle hotel group design hotels(tm) will be the exclusive distributor of the new adidas "ToGo" shoe for a period of two months.
Starting in August 2005 this limited edition design will be available for a duration of 8 weeks in 11 selected members of design hotels(tm) worldwide. Travellers to established fashion capitals such as Paris and Florence as well as explorers of the international creative scene including Liverpool, Mexico City, Palma de Mallorca, Montreal and Cascais will be able to purchase the "ToGo" model at their hotel's concierge - without even trying them on!
The revolutionary concept of the shoe comprises only two models: one for men, and one for women. Made of high-tech quality materials such as neoprene, the shoe conforms perfectly to the wearer's foot, making it fit like a second skin.
"An innovative shoe that's particularly well suited for people who do a lot of travelling. It's simple, it doesn't take up much space in your luggage, it's light yet unbelievably robust and if you forgot to shop for those waiting at home, it also makes a great gift that's guaranteed to be the right size," says Claus Sendlinger, CEO of design hotels AG which is headquartered in Berlin.




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