La Quinta Boosts Executive Team with New CMO

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. October 14, 2008

DALLAS, TX, July 7, 2006. La Quinta hotels announced it has continued to strengthen its executive management team with the addition of Julie Cary to the position of Executive Vice President Marketing and Chief Marketing Officer. She will be responsible for all of the Company's marketing initiatives, planning and analysis reporting to Wayne Goldberg, La Quinta's President and Chief Executive Officer.

Ms. Cary has spent nearly 20-years in roles of increasing responsibility in brand management, marketing and innovation with consumer companies such as Dean Foods, Gerber Products Company and Ralston Purina. Most recently, Cary served as Vice President of Marketing, Culinary and Beverage with Brinker International. She holds a M.B.A. from Washington University and a bachelor's degree in business administration from the University of Illinois.

'Julie joins La Quinta with a track record for success in consumer marketing,' said Mr. Goldberg. 'We are pleased to have her at the head of our marketing team and leading our marketing effort.'