InterContinental Unveils Niagara Falls Re-branding

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. October 14, 2008

DECEMBER 15, 2006. InterContinental has announced the completion of a $20 million conversion renovation from a Holiday Inn Select to a Crowne Plaza hotel in Niagara Falls, N.Y. The 391-room, six-story property is owned by Namwest, LLC and managed by Sentry Hospitality, under a license agreement with a company in the InterContinental Hotels Group.

"This outstanding property is a welcome addition to our portfolio of hotels in the northeast," said Kevin Kowalski, vice president, Brand Management, Crowne Plaza Hotels & Resorts, North America. "We are pleased to have Namwest as a partner and we look forward to providing our industry leading meetings service and a great night's sleep via our Sleep Advantage program to our guests in Niagara Falls."

Namwest, LLC, a Phoenix-based real estate development firm, has invested $20 million in renovations to the hotel including a new building facade, updated state-of-the-art meeting facilities, upgraded energy-efficient guestrooms and suites, an expanded fitness center, business center and the addition of an international marketplace. The lobby features Egyptian limestone and new carpet throughout, and the hotel's indoor pool has been updated with new pool liners, decking, HVAC systems, skylights, deck furniture and ceiling fans.

The 250,000 sq.-ft. hotel has two dining facilities and a Starbucks coffee shop. Cascades features casual dining three times a day and the Stadium Bar houses 16 stadium seats and 14 plasma TVs.

The hotel features the Crowne Plaza Sleep Advantage which is available at all Crowne Plaza hotels in the Americas. The Sleep Advantage encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray. Guestroom bathrooms feature Spanish marble vanities and walk-in Terrazzo showers.

Also consistent with the Crowne Plaza brand, the hotel offers a comprehensive meetings package to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Meetings Daily Debrief. With nearly 15,000 sq. - ft. of meeting space, including a generous ballroom, pre-function space, hospitality suites, and conference and executive meeting rooms, the Crowne Plaza Niagara Falls provides the perfect venue for business meetings and social functions. All meeting rooms feature complimentary wireless high speed Internet access.

The hotel is conveniently located in downtown Niagara Falls, between Niagara Street and Rainbow Boulevard, and has complimentary guest parking. A variety of restaurants and shops as well as major businesses are close by, such as the Conference Center Niagara Falls and New York Power Authority. Cave of the Winds, Whirlpool State Park and the Aquarium of Niagara also are a short drive from the hotel.